I personally wish that Social media wasn’t as big of a deal as it is. I hate that I see so many talented photographers struggling with their engagement and fighting the algorithm to not see any results. I started my business right after instagram became a thing, and about a year before it started to become the tool it is now for photography businesses.
One of the questions I get asked the most at my retreats or through DM’s is how to make instagram work for their business. So I decided to write out 5 Simple Instagram tips to help grow your business and share it here.
1. Interact with your followers and others through hashtags
To get engagement, you have to give it to others. Respond to people who comment on your photos. Go to their pages and comment on their latest photos. Comment and like photos in your newsfeed. Go through your favorite hashtags and do the same thing with people you don’t know. This will help get people to come to your instagram that may have not realized you existed before.
2. Only use portrait or square crops
Portrait oriented images or square crops take up more room on peoples newsfeeds. Meaning that people are more likely to stop and pay attention to it. You can also be creative with your square crops on instagram, which is something I do a lot of the times when I use them.
3. Use your stories to share images and to share your life
When you post a photo on instagram, make sure to share the photo into your stories so people see it.
Also, make sure to share a bit about you and your life as well in your stories! People love seeing the photographer behind all of the amazing work you’re posting, and they’re interested in your hobbies and life as well. I’ve gotten several bookings from people who love dogs or love to climb, just by putting it out into the universe on instagram.
4. Use Engaging Captions
Give your followers something to engage with. Ask questions in your captions, go into detail about your technique, share something funny that happened on the shoot. There are so many ways to engage followers just by using a clever caption, and this is one of the main things I see photographers fail at. They’re stuck on what to say so they just grab a silly love quote off the internet. How are people supposed to respond to that? This can be as simple as asking if people like pancakes or waffles more. It doesn’t have to be a big elaborate caption, but just something people can engage with.
Check your analytics from time to time to see what time your followers are on instagram. You don’t want to post during dead hours for them, and you’ll get more engagement if you post during peak hours. For me, that’s later in the evening around 9PM. Try to post at the same time every day and see if your engagement goes up. You can also experiment with this and see what works best for you.